A UPC (Universal Product Code) is a 12-digit barcode typically printed on a product label that is used widely for retail packaging in the United States. UPCs are required for “Brand New” listings to identify them with Reverb’s product catalog. This connection enables a huge amount of additional value on the platform and keeps ourselves in line with Google Shopping’s requirements.
The benefit of using UPCs:
- Eligibility for product pages and their powerful Buy button.
- Promotion of your listings across an array of social media, advertisements, and shopping services.
How do UPCs work for custom/handmade products?
Simply select Exempt from UPC or EAN under the SKU, Inventory & Pre-orders section underneath where you fill in your description within the listing flow.
Alternatively, for bulk import/exports, you can enter TRUE or FALSE in the upc_does_not_apply column for these specific items.
TRUE indicates that a UPC does not apply, FALSE indicates that a UPC does apply.
How do I push UPC data to Reverb via my eCommerce store?
How can I enter "does not apply" via API or my eCommerce integration?
Via the API
We've added the param upc_does_not_apply. Setting to 'true' will apply the setting.
A new custom field called reverb_upc_does_not_apply should be set to value 'on'.
I uploaded my UPCs. Why aren't they showing up?
The UPC could be invalid. In this case, ensure that your UPC code is valid (12-digits).
To check on validity of your UPCs, feel free to use the following resources: