What is the UPC requirement?

All listings, current and future, in the “Brand New” condition require UPCs provided by the manufacturer. This requirement does not apply to boutique/custom products or non-UPC brands.

Over the next few weeks, you’ll continue to receive “warnings” when your items in “Brand New” condition do not have a UPC associated with them -- whether listed via integration, import, or the website. You will still be able to publish your listings for the time being, but please work towards adding the UPC information before the August 1st deadline.

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