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Customize your integration with Shopify tags

We are aware of an issue regarding loading our integration app within Shopify. This issue does not affect any app functionality. If you are an existing user of the Shopify integration, please access the app directly.

Additionally, new installations of our Shopify app are temporarily disabled. Users that already have the app installed will not be affected. If you have any questions, please reach out to

Custom tags are useful if you want to adjust specific parameters of selected listings. It will allow you to manipulate listing information beyond what the main integration settings options provide so that you can have greater control of your synced inventory.

Below you will find a full list of the available custom tags for the Reverb-built Shopify integration. After the list, you will find instructions on how to add these tags.

To do... Use tag Result

Turn off sync updates for an item from Shopify to Reverb


Items with this tag will not be pushed to Reverb. For items that were previously integrated, adding this tag will prevent any sync updates from Shopify to Reverb, but changes in Reverb inventory will still pushed to Shopify

Enable sync for a specific item even when the main sync toggle is off reverbsync:on Items with this tag will be created as a listing on Reverb, even if the main sync toggle is off
Force sync an item that is hidden or zero inventory in Shopify reverbsync-force:on Item will sync to Reverb even if it is hidden in Shopify
Disable offers reverbsync-offers:off Items with this tag will have offers turned off
Disable price sync reverbsync-price:off The price field in Shopify will not sync to Reverb for products with this tag, even if this is turned on in Settings
Specify a 'Make' reverbsync-make:Fender This tag can be used to override the Vendor field from Shopify to the Reverb Make field
Specify a 'Model' reverbsync-model:American Stratocaster Reverb employs a make/model/year/finish guesser that tries to extract well known attributes from your product titles. Make and model are required, but sometimes we can't guess them from your title because we don't have enough data. Use this tag to override the model name. The tag may contain spaces
Specify gear condition reverbsync-condition:Very good Valid conditions: Non functioning, Poor, Fair, Good, Very good, Excellent, Mint, Mint (with inventory), B-Stock, Brand New
Specify a finish reverbsync-finish:Pelham Blue  
Specify a year reverbsync-year:1980s Years take flexible, human language ranges like "mid 80s" or "1979-1982", or "late 1990s", as well as specific years like "1959"
Specify your cost reverbsync-seller-cost:123.45 Your internal cost will be stored on Reverb for your usage only, to view during listing maintenance or accepting offers. It is never shown to buyers
Specify a shipping profile  reverbsync-shipping-profile:Small item Shipping profiles let you control shipping costs on specific items. Set up your shipping profiles on Reverb
 Specify that UPC does not apply reverbsync-upc-does-not-apply:on Certain product lines are not given a UPC. Adding this tag will allow you to bypass validations that brand new products be given a UPC on Reverb
Override Shopify inventory with a custom value reverb-inventory:3  Some sellers ignore inventory in Shopify and always keep their item in stock, however on Reverb we need to have an inventory amount


How to apply Custom Tags

These custom tags are applied within the “Tags” field of each Shopify listing. On the Shopify listing editing page, this field can be found on the right-side column. See below:


If you wish to apply custom tags to a large selection of products at once in a quicker way, you can use the Shopify bulk-edit tool, which is found on the Shopify Products page.

Learn more about bulk editing in Shopify

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